Having the freedom to say what you mean and mean what you say, without having to hide anything of shade the meaning, is very liberating. I suspect that a lot of people with hidden biases feel those issues eating away at them, all the time. Everyone is at their best when they are their whole self, openly being whoever they are; becoming who they want to be.
One of the common things that young people experience on their way to adulthood is a "club" or "tribe" or "frat" effect in which they are expected to adapt their behavior, appearance, words, and even thinking just to fit in.
I suppose everybody tries this at some point in their lives. It's a natural and powerful feeling to want to be part of a tribe. But if that tribe causes them to say or do things in order to belong, and those things feel uncomfortable at an unconscious level, then it will progress like a cancer to their conscience. They can deny it, they can hide it... but it's still there and it wants to spread and consume the whole self.
Based on this observation, my advice to the chanting Ohio State SAE boys, Levi Pettit and Parker Rice, and their colleagues, is as follows:
Find how to be thankful that your behavior was caught on video. Only when you are able to do that, only then will you know why it caused so much hurt.
"Then you will know the truth, and the truth will set you free."